72% of consumers state that they purchase more environmentally friendly products compared to five years ago. This shift highlights the increasing responsibility of brands to offer sustainable products by engaging in sustainability focused initiatives.

Approximately 81% of consumers prefer brands that demonstrate transparency and accountability. Brands must meet this expectation and build trust by presenting sustainability data transparently.

Consumers expect brands to lead in environmental sustainability and take on their share of responsibility. This expectation requires brands to make greater efforts in reducing their environmental impact and achieving sustainability goals.