With this year’s motto “The Next Wave,” İTÜ Çekirdek’s Big Bang Startup Challenge made waves in the entrepreneurial ecosystem for the 13th time with record-breaking achievements. Among the top five startups that impressed investors and earned widespread acclaim for their innovative technologies was Waste Log.

72% of consumers state that they purchase more environmentally friendly products compared to five years ago. This shift highlights the increasing responsibility of brands to offer sustainable products by engaging in sustainability focused initiatives.

Approximately 81% of consumers prefer brands that demonstrate transparency and accountability. Brands must meet this expectation and build trust by presenting sustainability data transparently.