İTÜ Çekirdek’in bu yıl “The Next Wave’’ mottosu Big Bang Startup Challenge, 13’üncü kez imza attığı rekorlarla girişimcilik ekosisteminin sahnesini adeta salladı. Geliştirdikleri teknolojilerle büyük beğeni toplayan ve yatırımcıları etkileyerek ilk beşte yer almaya hak kazanan girişimlerden biri de Waste Log oldu.

72% of consumers state that they purchase more environmentally friendly products compared to five years ago. This shift highlights the increasing responsibility of brands to offer sustainable products by engaging in sustainability focused initiatives.

Approximately 81% of consumers prefer brands that demonstrate transparency and accountability. Brands must meet this expectation and build trust by presenting sustainability data transparently.